The difference comes mainly from the macronutrient and fiber profile. Instead of being based mostly on refined flour and sugar, this biscuit contains protein from whey concentrate, whey isolate and milk protein concentrate, plus fiber from corn fiber and chicory inulin. Protein and fiber take longer to digest than simple sugary snacks, so the snack can feel more substantial and may help you feel satisfied for longer. Inulin, the chicory fiber, is not fully digested in the small intestine, so it adds bulk in the digestive tract and serves as food for beneficial gut bacteria in the colon.
This does not mean it is a meal replacement. It is a sweet snack with a more balanced nutritional profile than a classic biscuit, so it can be useful when you want something sweet but also want more protein and fiber than a regular cookie would give you. If you usually eat a plain biscuit and feel hungry again quickly, this product may keep you satisfied longer, but individual results depend on the rest of your meal and how sensitive you are to fiber.
Because the texture is affected by the filling ingredients — hazelnut paste, cocoa and coconut oil — it has a dessert-like taste. The sweetness comes from sucralose rather than added sugar. So you are still getting the familiar format of a cookie, but the nutritional composition is different from a standard sweet biscuit.