How do I fit this cream into my daily skincare routine — morning, evening, or both?

Apply the cream to cleansed skin on the face, neck, and décolleté, pressing it in gently with fingertips so the hydrating film can form. In the morning, use it after any antioxidant serum (such as vitamin C) and before sunscreen — UV protection remains the single most effective habit for keeping skin looking youthful. In the evening, apply it after cleansing and any treatment serums; its richer texture makes it a comfortable final step for overnight hydration. The 100 ml jar is generous enough for twice-daily use over several months. If you already use a targeted serum, this cream works well as the moisturising layer on top. For skin that feels tight after winter or in dry indoor air, a morning application alone may be sufficient. Always start with a clean base so the hyaluronic acid can bind moisture effectively rather than sitting on residue.