List of products by brand Semu

In the early years, the company lacked the necessary knowledge, and researchers from the Estonian University of Life Sciences provided significant assistance by teaching what and how to cultivate. Over time, the company gained valuable experience and skills, which are now applied in daily operations.

Currently, the company focuses on growing sea buckthorn but also uses other well-known vitamin-rich berries, such as black currant, chokeberry, blueberry, and cranberry, to produce its products.

The first sea buckthorn product made by the company was sea buckthorn jam, produced in 2004. This product remains in the assortment and is still popular among customers. Later, the product range expanded to include whole juices, berry flours, and sea buckthorn liqueur. In 2013, a new product was introduced – Semu sea buckthorn nectar in a convenient package, a great addition to a daily diet. The first production took place on February 14, 2013, a date now celebrated as Semupäiv. In the Estonian Best Foodstuff 2014 competition, an esteemed jury awarded Semu sea buckthorn nectar 2nd place in the small business category for Northern Estonia.

Today, the family business is being developed by the third generation – children and grandchildren continue the work started by the company’s founders.