Why does this shampoo contain birch tar and how does it benefit my hair? — CLASSIC Tar Shampoo, 550 ml Modum

Birch tar is a traditional component long used in scalp and hair products. Its role is to provide a deeper cleanse than a standard shampoo, which is helpful when the scalp tends to become oily quickly or when you use a lot of styling products. It helps reduce the greasy feel at the roots, leaves the scalp feeling fresher for longer, and cleanses away buildup. This can make hair look lighter and fuller at the roots. To balance this purifying effect, the shampoo contains panthenol (provitamin B5), which helps attract and hold moisture. This improves the feel of the hair shaft, reduces roughness after washing, and helps keep hair soft and manageable. While the shampoo is suitable for all hair types, it fits particularly well for those who wash often because of oily roots or who want to address the sensation of a tight or reactive scalp after cleansing.

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