The strawberry flavor is a deliberate part of this product's design. When a toothpaste tastes pleasant, children are often more willing to brush, which makes it easier for parents to keep the routine consistent in the morning and evening. Many children find strong mint flavors too intense; a mild strawberry taste can make brushing feel less like a chore.
This matters because a child's brushing habits are still developing at this age. A toothpaste that the child accepts can help turn brushing into a regular habit at home or while traveling. The flavor does not change how the toothpaste works — it simply makes the experience more comfortable for the child. For a child who is reluctant to brush, a familiar and sweet taste can be the difference between a struggle and a smooth routine. It is worth letting the child try the flavor and see if they accept it before committing to a larger tube.