This type of warming cream is meant for focused areas, not for covering the whole body. Typical spots are the back, shoulders, legs and joints — the places that feel tense, overworked or stiff after physical activity, long hours in one position, or during colder weather when warmth is welcome.
Apply it only to intact skin. Broken, irritated, sunburned or freshly shaved areas are far more likely to sting, because the active ingredients enter more easily where the skin barrier is damaged. Keep the cream away from the eyes, lips, nostrils and all mucous membranes. If you want to use it on the neck, limit it to the back and sides of the neck rather than the throat area.
If you are applying it to the legs or feet, avoid very tight socks, stockings or bandages over the treated area, and do not cover the cream with cling film or an occlusive dressing: trapping heat can make the burning sensation much stronger. Unless your hands themselves are the target, wash them with soap and water immediately after application so you do not accidentally touch your face.