This cream is designed to fit into a simple facial skincare regimen. A typical approach would be to apply it as the final moisturizing step. After cleansing your face in the morning or evening, you can use any serums or treatments you prefer. Once those have absorbed, take a small amount of cream and gently massage it onto your face and neck. It can be suitable for use both morning and night. In the morning, if you plan to use sunscreen, apply this cream first and allow it to absorb fully before putting on sunscreen. The shea butter in the formula provides a protective, lipid layer that can help shield skin from drying factors like indoor heating or wind. For daytime use under makeup, apply it and wait a few minutes for it to set before proceeding. Listen to your skin—if it feels sufficiently moisturized with once-daily use, that may be enough.