When is the best time to apply this cream for maximum effect?

The most effective time is within three minutes of stepping out of the shower or bath, while the skin still holds surface moisture — gently pat dry, then massage the cream in. This traps water in the upper skin layers before it evaporates. After hand washing, apply a small amount while hands are still barely damp; the cream's film-forming fatty acids help offset the drying effect of soap and sanitiser. For chronically rough zones (elbows, knees, heels), a thicker layer at bedtime works well because occlusion during sleep prolongs contact. In winter or in centrally heated spaces, you may need to reapply to exposed areas (face, hands, lower legs) once or twice during the day. The cream absorbs progressively; if you feel a slight residue after a minute, you've applied more than the skin can take up — use less next time. Avoid the eye area, and if you use prescription topicals on the face, apply those first, wait a few minutes, then follow with this cream.