When and how should I apply this cream for best results?

This cream works best when applied to clean, slightly damp skin — ideally within a few minutes of stepping out of the shower or bath. At that point the skin still holds some water, and the olive oil helps seal it in by reinforcing the lipid barrier. Use a generous amount on areas that tend to get rough: lower legs, forearms, elbows, knees, and heels. In colder months or after being out in wind, a second application in the evening can keep the tight feeling from returning overnight. The texture is richer than a typical lotion, so it takes a minute to absorb fully; give it that time before dressing. For hands, keep a tube by the sink and reapply after each wash, since soap strips the same lipids this cream replaces. There is no need to rinse it off — it is a leave-on body moisturiser.