What should I expect regarding the scent and sensation, and how should I apply it for best results?

Due to the inclusion of birch tar, this product has a characteristic scent that is distinct from typical fruity or floral shampoos. Additionally, menthol is included to provide a brief cooling sensation, which many users appreciate when the scalp feels warm, irritated, or itchy. If you are sensitive to strong scents or cooling agents, start with a cautious first use to see how your scalp responds.

For application, wet your hair and scalp thoroughly. Apply a small amount directly to the scalp rather than just the hair lengths. Gently massage it in to allow the zinc pyrithione and birch tar to work on the skin surface where flakes and oiliness tend to accumulate. Leave it on for a minute or two before rinsing completely. It is important to avoid contact with eyes, as the active ingredients and menthol can cause irritation. If you find the scent or cooling effect too strong initially, you can try using it less frequently or ensuring you rinse thoroughly to remove any residue.