What's the best way to use this shampoo in a routine with conditioner, mask, or leave-in products?

Think of this shampoo as the preparation step. Because it cleanses without leaving hair feeling rough or squeaky, the cuticle stays relatively open and receptive after rinsing. That's the ideal moment to apply a conditioner or mask — the hair can actually take in the moisturizing ingredients rather than just having them sit on top of a stripped surface.

A practical routine: wet hair thoroughly, apply shampoo to scalp, massage 30–60 seconds, let lather run through lengths, rinse completely. Squeeze out excess water (don't towel-dry fully), then apply conditioner or mask from ears down. Leave for the product's recommended time, then rinse with cool water to help seal the cuticle. Finish with a leave-in cream or oil on damp ends if your hair is very porous or long.

If you wash daily or every other day, you don't need a deep mask every time — alternate a light conditioner most washes with a richer mask once a week. The shampoo is gentle enough for frequent use, but the coconut oil's smoothing effect means you may find you need less conditioner than with a harsher cleanser.