The intended aromatherapy benefit comes from combining topical application with inhalation. The method is specifically designed for this dual action. Start by taking a small amount of balm and warming it between your fingers. Then, massage it firmly into the skin on your chest, upper back, or the back of your neck. The act of massaging serves two critical purposes: it spreads the product evenly for a pleasant warming feeling, and the friction and body heat help the essential oils (eucalyptus, thyme, sage, ginger) and camphor to slowly evaporate.
These evaporating oils are what you inhale, contributing to the clearer, fresher breathing sensation described. For the most effective inhalation, apply it to areas where the vapors can easily reach your nose, hence the recommendation for the chest and upper back. It's particularly suited as part of an evening wind-down ritual or after coming in from the cold. The slow release means the aromatic experience continues for a while after application. Since the balm has a strong aromatic profile, it can also serve as a natural alternative to strongly perfumed room products. Always wash your hands after use to avoid accidentally transferring the oils to your eyes or other sensitive areas.