A balm typically has a richer, more ointment-like consistency than a lotion or cream, often with a higher proportion of oils and butters. As noted in the product description, this texture gives more slip, meaning it spreads smoothly and doesn't absorb as quickly. This makes it particularly well suited for longer massage sessions on larger body areas like the back, shoulders, and legs, where you want your hands to glide without friction.
In contrast, many creams and gels are formulated for rapid absorption into the skin, which is convenient for daily moisturizing but less ideal for extended massage. The balm format allows you to work the product into the skin and underlying tissues over several minutes, which aligns with its purpose for post-activity soothing or pre-activity preparation. The formula is also paraben-free, which may be a preference for those avoiding that specific preservative group in body cosmetics.
Since the texture is richer, a little goes a long way. Start with a small amount, warm it between your palms slightly, and then apply. Store it in a cool, dry place to maintain its consistency.