Free delivery: Estonia from €30 · Latvia €35 · Lithuania €40 · Poland €50 · other countries — ask us in chat
5% cashback in points on every order for registered customers — learn more
Our own production — the Vitateka brand, products we make ourselves. Explore →
Convenient payment: bank links, Visa/Mastercard, Apple Pay, Google Pay, PayPal, Inbank instalments
14-day returns
100% original products

What makes jojoba different from other oils in hair care, and why is it in a shampoo?

Jojoba is technically a liquid wax ester, not a triglyceride oil. Its molecular structure closely resembles the wax esters naturally found in human sebum, which gives it two practical advantages in a rinse-off product. First, it spreads evenly over the hair shaft and scalp during the few minutes the shampoo is on, reducing friction between strands — this means less mechanical breakage when you massage, rinse, and later comb wet hair. Second, because it's so similar to sebum, it tends to feel balanced rather than greasy or occlusive; it doesn't weigh fine hair down the way heavier plant oils (coconut, argan, shea butter) can. In this formula, jojoba works alongside aloe vera: aloe brings water-binding hydration to the scalp, while jojoba lubricates the hair surface for smoother comb-through and a subtle shine boost after drying. The effect is cumulative with regular use, not a one-wash transformation.