Victoria Beauty Multi Color V47 Intensive Red is a temporary hair color shampoo, not a permanent ammonia-based dye. The coloring pigments coat the outer layer of the hair rather than penetrating and changing its internal structure, which is why the result is expressive but not permanent: the shade gradually washes out over several shampoos.
This format is usually chosen by people who want to refresh faded lengths, add a brighter accent, or try a bold red tone with less stress to the hair fiber than classic coloring. It is a low-commitment way to experiment, but it is not a substitute for permanent dye if you need a shade that stays at the roots or provides long-lasting gray coverage.
The formula also uses a keratin-focused approach. Keratin is a structural protein naturally present in hair, and in this cosmetic product it is included to smooth the surface of the strand, helping rough or dry-looking areas feel softer and look glossier. This can make the red shade appear more luminous because an even cuticle reflects light better.
As with any coloring product, follow the instructions carefully and do a patch test on a small area before first use. If you are pregnant, breastfeeding, have a chronic scalp condition, or are on medication, consult a specialist before using it.