What is the difference between this mask and a regular conditioner?

A standard conditioner is typically used every wash for light detangling and smoothing. This mask has a richer, more concentrated texture and is intended for use when hair needs more than a quick conditioner can offer—specifically, for dry, weakened, or damaged hair.

The key difference lies in the purpose and application. This mask is designed for situations where hair feels rough, looks dull, or is hard to comb after colouring, heat styling, or sun exposure. In a mask format, the nourishing ingredients (rye and honey) have a little more contact time on towel-dried hair, which can lead to a more noticeable softening and smoothing effect compared to a conditioner rinsed out quickly.

Think of it as a targeted treatment for the lengths and ends, used once or twice a week, while a conditioner is for general maintenance. It's not a replacement for conditioner but a supplementary step for when your hair needs deeper nourishment.