Apply it right after a bath or shower, while the skin is still slightly damp. Pat dry first so the skin is not dripping, then spread a small amount over the arms, legs, torso and other dry areas. Massage lightly in circular motions, spending a little more time on shins, elbows and knees, which tend to feel rougher. The lotion is formulated to spread easily and sink in quickly, so you do not need a thick coat; start with a small amount and add more only where the skin still feels tight.
If you want to get dressed right away, give it one to two minutes so the watery phase can evaporate and the oils and shea butter can settle into the surface. Applying on damp skin is the fastest way to get even coverage, because glycerin helps hold water in the outer layers while the plant oils smooth the barrier.
This product also fits well after exfoliation, when the skin is more receptive to moisturising. If your skin feels sensitive or irritated after shaving, waxing or exfoliating, test a small area first and wait to see how it reacts. Keep the bottle closed in a cool, dry place away from direct sunlight and heat. Do not add water to the bottle; it can disturb the emulsion.