This is a ready-to-eat sweet food product, not a classic fruit jam. The jar holds two components at once: whole kernels of cedar (Siberian pine) nuts — the seeds of Pinus sibirica — and a thick, dark syrup made by slowly simmering young green pine cones with sugar. During that slow cooking, resins, essential oils and aromatic compounds pass from the cones into the syrup, which is why the syrup has a deep amber-pine colour and a balsamic, slightly resinous character.
According to the producer's description, the nut kernels are naturally rich in plant protein, unsaturated fatty acids, magnesium, zinc and vitamin E, which the body uses for energy metabolism and for the normal functioning of the nervous and immune systems. This is a description of the nuts' nutritional composition, not a promise that the product treats or prevents anything.
You eat the nuts and syrup together, usually by the spoonful, rather than spreading it like jam. Because the nuts stay whole, the jar is not uniform: each spoonful brings some syrup plus a few kernels. Both ingredients have a long history in Russian and Siberian food tradition, and the product is often chosen as a natural dessert with tea instead of industrial sweets. It is a sweet food product, not a medicine, and it is meant to be enjoyed in moderate amounts as part of a varied, balanced diet.