The '7 in 1' on this shampoo refers to the seven plant-based ingredients that the formula is built around, not to seven separate claimed effects. The product information describes the core idea as a blend of seven oils, and the components are burdock oil, castor oil, flaxseed oil, avocado oil, rosemary oil, cedar oil and capsicum extract.
- Burdock and castor oils are included for their emollient character. They help soften the hair surface and reduce a rough, dry feel.
- Flaxseed and avocado oils contain fatty acids that help limit moisture loss from the hair shaft, which is especially relevant for hair that feels coarse or lacks shine.
- Rosemary and cedar oils are often included in scalp-focused formulas; they contribute an active, refreshing character to the wash.
- Capsicum extract is what gives the product a warming, stimulating sensation on the skin.
On top of the oils, the shampoo contains arginine and hydrolyzed proteins. Arginine is an amino acid naturally linked with the structure of hair, so it is valued in cosmetic formulas for helping hair feel stronger and more resilient. Hydrolyzed proteins are broken into smaller fragments that can coat the hair surface more evenly, which may improve smoothness and reduce the brittle feel that appears after frequent washing, heat styling, or seasonal dryness. So in practice, '7 in 1' means that one wash step brings together cleansing, softening, moisture-retaining and smoothing ingredients.