Should I use this cream every day, and when is the best time to apply it?

For consistent results, using the cream daily is appropriate, particularly when your skin feels less smooth after cleansing or during colder, drier seasons when moisture loss is higher. The product is designed as a straightforward cosmetic step for maintaining mature skin. Apply it to clean, dry skin on areas like the neck, décolleté, and arms—where texture matters most. Gently massage it in until fully absorbed; its lighter, paraffin-free base should make this easy without leaving a sticky residue. You can use it in the morning, evening, or both, depending on your skin's needs and your existing routine. It's not a substitute for sun protection, so if used during the day, consider following with a sunscreen on exposed areas. Consistency is key for experiencing the intended cosmetic benefits of improved hydration and a smoother appearance.