My skin gets rough and tight in winter from heating and wind, and I usually use a light gel — would this cream help and how should I fit it into my day?

The PURE LINE Daily Rich Moisturizing Face Cream with rose petals and altei extract is made for dry skin that reacts to washing, indoor heating, wind or seasonal changes with roughness and visible lack of moisture. Because it has a richer texture than a light gel or fluid, it gives more nourishment and helps form a soft, light film on the skin surface through the altei (marshmallow root) mucilage, which can reduce the sensation of dryness and make skin feel less exposed to cold air or low humidity. If your light gel no longer feels sufficient in winter, this cream is a reasonable step up in richness.

• In the morning, apply it before going outdoors to give a more protective finish against wind and dry air.
• In the evening, use it when skin feels depleted after a long day to help reduce tightness and leave skin softer.
• It can also be used when the complexion looks dull or fragile and needs a formula that helps keep moisture from evaporating too quickly.

Apply a small amount to clean skin on the face, avoiding the eye area unless the brand states otherwise. If your skin is very reactive, introduce the cream gradually over several applications and watch how it feels. A patch test is sensible if you are prone to sensitivity to fragrance or botanical ingredients such as rose or altei extract.