This formula is designed to address that exact concern through its Bond Re-Plex approach and added conditioning ingredients. Permanent coloring involves an oxidative process that can lift your hair's natural pigment and deposit new color. This process can temporarily make the hair fibre rougher and more fragile, especially if it's already dry or porous.
The Bond Re-Plex components are amino-acid-based and are intended to work inside the hair structure during coloring. They target weakened areas, helping to reinforce internal bonds. This reinforcement aims to help the hair maintain better elasticity so it feels less stiff and is less prone to snapping after the treatment.
Alongside this, specific ingredients contribute to the hair's condition and appearance. Q10 (Coenzyme Q10) is an antioxidant that helps protect the hair fibre from oxidative stress during the coloring process. Oleic acid, a fatty acid, helps soften the hair and improve smoothness, which can contribute to a more reflective, glossy finish. Vitamin C also provides antioxidant support to help keep the hair looking lively rather than dull. While these elements are integrated into the dye, for hair that is consistently dry, following up with a dedicated moisturizing or bond-strengthening conditioner as part of your regular routine is still recommended.