This toothpaste is positioned for people who want thorough plaque removal with extra attention to the gums and oral mucosa, so tender or delicate gums are exactly the audience it is aimed at. The formula's character comes from three plant oils with different roles.
Cedar oil is the main gum-focused component. In oral care it is valued for soothing and protective properties: it helps maintain the condition of the mucous membranes, is associated with better microcirculation in the gums, and plays an antioxidant role that helps counter oxidative stress linked to external irritants and plaque build-up. This matters when gum tissue is prone to irritation from brushing or from everyday plaque.
Dwarf cedar essential oil is included for its calming action on irritated areas and for helping the tissues recover after the minor mechanical stress that brushing always causes. Peppermint oil adds a mild cooling sensation, which makes brushing feel less unpleasant when the mouth is reactive or tender — so you are less likely to avoid brushing certain spots properly.
The paste itself does only part of the job. To get the most benefit, pair it with a soft toothbrush and a gentle technique: brush along the gumline at a 45-degree angle with small circular movements, twice a day, for about two minutes. If the tenderness is severe, persistent or getting worse, it is sensible to see a dentist rather than rely on any toothpaste.