When is it best to apply the serum, in the morning or in the evening, and how should it fit into your routine? — Wrinkle-Smoothing Face Serum, 30 ml-RUBELLA BEAUTY

The ceramide serum fits flexibly into a routine: it can be applied in the morning, in the evening, or both times if the skin needs extra support to retain moisture.

The standard sequence looks like this: cleansing, then toner (if used), then serum, then cream or another finishing product. Serums are applied before denser textures so that the active ingredients penetrate the upper layers of the skin better, and the cream then locks in moisture.

In the morning the serum helps prepare the skin for the day: after night-time recovery the barrier layer may need support before contact with the external environment. In the evening it is especially relevant if acids or peels were used during the day or the skin was exposed to stress such as frost or dry indoor air. In this case, ceramides help the skin restore a comfortable state overnight.

Apply the product to clean skin in a thin layer, spreading it evenly over the face and avoiding contact with the eyes. If you are introducing the serum into your routine for the first time, start with one application a day to assess the skin's reaction.