How should the serum be applied, and how often should it be used?

The serum is a leave-in product, which means it does not need to be rinsed out after application, making it easy to include in your everyday routine. The best time to apply it is after washing your hair, on slightly damp or towel-dried hair: this way the active ingredients spread better and are not washed away with water.

Apply a small amount of the product to the scalp, spread it gently with your fingertips, then run what is left along the lengths. The light texture means you need not worry about weighing your hair down: it does not become greasy or clumped together. If your hair is fine, start with the minimum amount and increase it if necessary.

How often to use it depends on the condition of your hair: during demanding periods, such as after colouring, in the heating season or at times of stress, the serum can be applied after every wash. As maintenance care, a few times a week is enough. The key is regularity: a single application has less effect than systematic use over several weeks.

If you have a sensitive scalp or a tendency to irritation, before the first full application apply a small amount of the serum to a limited area and wait 24 hours to assess the reaction.