Yes, for normal skin it can be used daily, but daily use does not mean you must use it every single shower. The cooling effect is pleasant, but if you shower twice a day or live in a dry climate, your skin may benefit from alternating with a more moisturising body wash. The product is designed to leave skin clean, fresh and smooth, not stripped, but individual reactions vary.
It combines well with a simple routine: use the gel to cleanse, then apply a body lotion or body oil while the skin is still damp. If you use a sunscreen or an urban-exposure product on your body, this gel’s lather is meant to rinse those residues off easily. You can also use it after a workout to remove sweat and refresh the skin before applying deodorant or a light moisturiser.
Because it contains mint and menthol, avoid using it right after waxing, shaving with a dull razor, or any time the skin is irritated. If you have a chronic skin condition, are pregnant or breastfeeding, or are on medication, consult a specialist before use. This is a cosmetic product for cleansing and skin care only.