Is this cream a medicine for joint pain, or a cosmetic product?

This is a cosmetic cream, not a pharmaceutical product. It is not intended to diagnose, treat or prevent any disease, and it does not act on the joint or spine itself. What it actually does is care for the skin over the joints and along the back: it softens it, helps massage movements glide smoothly, and creates a pleasant warming sensation during application.

That distinction matters when deciding whether it fits your situation. People typically use this kind of product as a comfort step — after sport, gardening, long hours sitting at a desk, or during periods of seasonal stiffness — when they want to give some attention to the back, knees or shoulders with a short massage. Much of the perceived effect comes from the massage itself: circular movements distribute the cream, warm the area and simply feel good on tired body zones.

If you have an actual joint or back condition, ongoing pain, or you are taking medication for a related problem, this cream is not a substitute for medical care — consult a specialist about the underlying issue and use the cream only as a cosmetic skin-care addition, if at all.