This bar is specifically positioned for people who want to reduce added sugar in their menu. The source states that the sweet taste comes from sweeteners rather than sugar. That does not mean it is sugar-free; it means the sweetness is not based on sugar in the same way as in classic candy bars.
Instead of sugar being the main source of sweetness, the composition includes protein, peanuts, soluble corn fiber and oligofructose. The fiber ingredients help raise fiber content without adding much sugar, and they can help the snack feel more filling than an ordinary sweet bar.
Because of this, the bar is often chosen as an alternative to pastries, chocolate bars or other sweet options when you want something convenient but a little more thought-out nutritionally.
Keep in mind that it is still a sweet snack with energy. Reducing added sugar is only one part of a diet, and replacing a regular chocolate bar with this bar does not automatically make the rest of your eating pattern balanced. It fits best when used as one swap among other reasonable choices. Also, because it is not a meal replacement, it should not be used as a substitute for a proper meal.
If you are pregnant, breastfeeding, have a chronic condition or take medication, speak with a specialist before making it a regular part of your routine.