Chicory root is roasted, which gives the drink a full, slightly bittersweet flavour with a depth that many people find reminiscent of coffee. It is not a replica of coffee — it has its own earthy character and a softer finish — but the roasted profile is what makes it a plausible alternative when you want a warm drink with a coffee-like feel. The product description describes it as a "full, slightly bittersweet flavour" that fits mornings, work breaks, or evening moments.
Because there's no caffeine, the experience differs from coffee in another way: you get the warmth and ritual of a hot drink without the stimulating effect. Many people enjoy it plain, while others add milk, a plant-based drink, or a little sweetener to soften the bitterness. If you're switching from coffee, you may want to start with a slightly higher ratio of granules to water and adjust from there — the drink can be tuned to your taste, and the roast flavour becomes more pronounced with a stronger serving.
Chicory has a long tradition in Europe as a coffee substitute, so the flavour profile is well established. It's not meant to replace coffee's caffeine, but to offer a roasted, warm drink for those who want to skip the stimulant while keeping a similar drinking experience.