How strong is the blueberry flavour? I don't want something overly sweet or artificial tasting.

The blueberry flavour in this product is a subtle accent, not a dominant fruit taste. A small amount of blueberry extract is blended with the powdered chicory primarily to soften the chicory's inherent mild bitterness and add a light, round berry note. The result is a warm drink where the roasted, slightly coffee-like character of the chicory remains the main experience, but with a smoother, less sharp finish.

You should not expect a strong, sweet berry flavour or an artificial candy-like taste. It won't taste like blueberry juice or tea. The combination creates a more balanced and approachable version of a classic chicory drink. If you find plain chicory a bit too austere, this version might be more enjoyable. You can further adjust the flavour to your liking by adding more or less powder, or by using milk, which can mellow the profile even more.