For daily cleaning, brush your teeth thoroughly twice a day, ideally in the morning and in the evening. Use a small amount of the toothpaste, brush all surfaces in gentle circular motions, and pay extra attention to the area where the teeth meet the gums, since that is where plaque builds up most easily. Two minutes of brushing is a common practical target, but a dentist can show you a technique suited to your own mouth.
After brushing, spit the excess out rather than swallowing. If you normally rinse your mouth straight away, you may be washing the product off before it has had time to work, so many dentists suggest using only a tiny rinse or no rinse at all. It is always sensible to check the tube or packaging for instructions specific to this toothpaste.
This product is meant to be a dependable everyday toothpaste, not an intensive treatment. It helps remove plaque and freshen the mouth, but it works best as part of a wider oral hygiene routine: brushing twice daily, cleaning between the teeth with floss or interdental brushes, and visiting the dentist regularly. If your gums bleed often or feel persistently sore, get professional advice before assuming the toothpaste alone will resolve the problem.
Keep the tube closed with the cap on after use and store it in a place where it will not dry out excessively or sit in high heat, which is standard guidance for most toothpastes.