To get the best results from this shaving cream, start with a clean, damp face. Use warm water to soften the stubble and open the pores. Take a small amount of the cream — about the size of a pea or slightly larger — and place it in a shaving bowl or directly onto a damp shaving brush. Work the brush in circular motions on your face or in the bowl to build a lather. If the lather feels dry or thin, add a few drops of water and keep working it. The goal is a dense, stable foam that coats the skin evenly and stays up during the shave.
Once the lather is built, apply it to the area you plan to shave. Shave with short strokes, rinsing the blade often. After shaving, rinse your face with cool water and pat dry. This cream is designed for brush-built lather, not for direct application like a gel or canned foam. If you're new to brush shaving, start with a small amount — you can always add more. The menthol in the cream provides a cooling sensation during the shave, which many men find refreshing, especially in the morning.