Apply the shampoo to wet hair, concentrating on the scalp and roots where oil, sweat and styling residue collect. Massage gently with your fingertips rather than scratching, then let the foam run through the lengths as you rinse. The lengths usually do not need aggressive washing, especially if the hair is fine or weakened.
If your hair gets oily quickly or you use styling products, a second light wash can sometimes give a fresher result: the first wash loosens oil and residue, while the second creates a more even foam. This is a general hair-washing technique, not a requirement, so adjust it to how your scalp feels after cleansing.
For the most airy result, pair this shampoo with lightweight products. If you use conditioner, apply it mainly from the mid-lengths to the ends and rinse well. Dense masks, heavy oils or rich leave-in products near the roots can reduce lift, even when the shampoo itself is light. After washing, gently blot the hair with a towel and avoid rubbing, because fine or fragile-looking strands can look rougher when handled harshly.
If your scalp is very sensitive, irritated or prone to reactions from fragranced cosmetics, introduce any new shampoo cautiously and stop use if discomfort appears.