How should I use this shampoo for the best results?

Wet hair thoroughly with lukewarm water — hot water can strip moisture and irritate the scalp. Dispense a hazelnut-sized amount (adjust for length and density), emulsify between palms, and apply directly to the scalp. Massage with fingertips for 30–60 seconds to lift oil and residue; the mild surfactants create a lighter foam than sulfate-heavy formulas, which is normal. Let the rinse carry the lather down the lengths — you don't need to scrub the ends. Rinse until water runs clear. Because the formula is silicone-free and conditioning agents are mild, a separate conditioner on mid-lengths and ends is recommended, especially for porous or long hair. Leave conditioner on for 2–3 minutes while you finish your shower, then rinse with cool water to help the cuticle lie flat. For very dry or damaged ends, a weekly mask or a few drops of hair oil on damp lengths complements the shampoo's moisture balance.