Apply the shampoo to thoroughly wet hair, concentrating on the scalp rather than piling product onto the lengths. Massage gently with your fingertips to loosen sebum and residue at the roots, then let the lather pass through the mid-lengths and ends as you rinse. This approach cleans the areas that need it most while reducing unnecessary friction on fragile lengths.
If you use styling products, have very oily roots or wash after exercise, a second light wash may cleanse better than using a large amount at once. The first wash helps lift surface residue; the second usually foams more easily and can feel more effective. For drier or color-treated lengths, avoid scrubbing the ends and follow with a conditioner or mask if your hair still feels rough after rinsing.
The formula contains plant oils, but they are part of a wash-off shampoo rather than a heavy oil treatment. That means it is intended to leave the hair less stripped than a very plain cleanser might, not to coat the hair like a mask. Rinse well, especially at the roots, because leftover shampoo can make hair feel dull, flat or itchy even when the product itself is suitable.