How should I use this lip balm for the best effect, and how often can I reapply it?

For the best effect, apply a thin, even layer to clean, dry lips. There's no need to rub it in heavily; a light swipe that forms a protective layer is sufficient. The key times to use it are proactively, before your lips feel severely dry: before going outdoors in wind or cold weather, and after long hours in air-conditioned or dry indoor rooms. This helps prevent moisture loss before tightness or roughness sets in.

You can reapply whenever your lips start to feel dry or tight during the day. There's no strict limit, but listen to your skin. If lips feel comfortable, additional application isn't necessary. Due to its compact size, it's easy to keep in a bag or pocket for on-the-go use. A sensible approach is to apply in the morning, after meals, and as needed based on your environment. If you have very sensitive skin or known reactions to fragrances or plant extracts, it's wise to do a patch test on a small area of your lip first. Stop using the balm if any irritation appears, and avoid applying it to broken skin.