This is a day cream, so the natural place for it is in the morning. Start on clean skin: cleanse, then apply any serum or toner and give it a minute to absorb. Take a small amount of the cream, roughly the size of a pea for the whole face, and press it gently over the face and neck. Wait two to five minutes so it can settle before you put anything else on top.
Sunscreen should be applied after this cream and before makeup. The described formula is a moisturizer designed to be used before sunscreen; it is not a substitute for a separate sunscreen, especially since the product contains vitamin A. Apply a broad-spectrum SPF and wait another few minutes before foundation or tinted moisturizer. This waiting step reduces pilling and helps makeup stay smooth.
If your skin is reactive, you can use the cream every other day in the beginning and always pair it with sun protection. If the air is very dry, a tiny extra layer on the cheeks and jawline is usually enough; there is no need for a thick coating. Avoid the immediate eye area, because a rich cream can irritate the eyes if it migrates too close to them. If the cream ever stings, rinse it off and drop it from your routine.