For best results, start with damp, clean skin to help the product spread easily. Apply a small amount (about an almond-sized dollop) and massage it gently onto your face and neck with wet fingers or a shaving brush. The cream-gel will transform into a soft, stable lather. Let it sit on the skin for about 30 seconds to allow the ingredients to soften the stubble before you start shaving. Use a sharp, clean razor and shave in the direction of hair growth to minimize drag and irritation. Rinse the razor frequently to prevent clogging. After shaving, rinse your face thoroughly with cool water to remove all product residue, then pat dry. You can follow with a gentle, alcohol-free moisturizer or aftershave balm if desired. If you have sensitive skin, it's advisable to test the product on a small area first. Avoid the eye area. If irritation occurs, discontinue use.