Wet the hair thoroughly before applying shampoo, because well-soaked hair helps the product spread more evenly and reduces the need to use excess amount. Massage the shampoo into the scalp with your fingertips, not your nails, focusing on the roots where oil, sweat and styling residue collect. The foam that runs down during rinsing is usually enough to cleanse the lengths, especially if they are dry, porous or prone to tangling.
Rinse carefully until the hair no longer feels slippery from product residue. Incomplete rinsing can leave hair feeling dull or heavy, while rough rubbing during washing can make dry lengths feel more tangled. If needed, shampoo a second time only when there is noticeable buildup or the scalp still does not feel clean; for frequent washing, one gentle wash is often enough.
Because this shampoo contains softening and moisture-binding ingredients such as argan oil, panthenol, glycerin, trehalose and conditioning polymers, it can leave hair feeling smoother than a basic cleanser. However, shampoo is still a rinse-off cleansing product. If your ends are very dry, bleached, heat-styled or hard to comb, apply a suitable conditioner or mask after rinsing the shampoo, then detangle gently with a wide-tooth comb or fingers while the hair is conditioned.
Take extra care around the eyes and rinse immediately with plenty of water if contact occurs.