Use it like a regular shower gel: apply to damp skin, massage into a lather, and rinse thoroughly. It is designed for regular use on the body, including the arms and legs, and it fits into a routine when you want a cleanser with active ingredients but still need something practical for everyday washing.
The panthenol in the formula helps reduce the tight feeling that can follow washing, so the gel feels softer and less stripping than a plain shower gel. However, it is a cleanser, not a moisturizer — it does not replace a body lotion or cream. The source specifically positions it as a good option before applying lotion or body cream, and it notes that if dryness appears, you should combine it with a richer moisturizer after showering.
A practical routine is to shower with the gel, then apply a body lotion while the skin is still slightly damp to help lock in hydration. If you also use leave-on retinol or exfoliating products on the body, consider spacing them out from the days you use this gel to avoid over-stripping. This product is intended for the body, not the face.