How should I store this gel, and does cooling it make a difference?

The product can be stored at regular room temperature, but keeping it in a cool place, such as a refrigerator, is noted to enhance its sensory experience. When the gel is cool, it provides a more pronounced refreshing and cooling sensation upon application. This can be particularly pleasant and soothing for skin that feels warm or temporarily irritated from sun exposure, hot weather, or shaving. The cool temperature does not alter the gel's hydrating properties but amplifies the immediate feeling of relief.

For best results and to maintain the product's integrity, store it in a clean, dry place away from direct sunlight and sources of heat like radiators or windowsills. If refrigerated, ensure the container is sealed properly to prevent contamination from food odors or moisture. Always use clean, dry hands to scoop out the product to prevent introducing bacteria into the jar. The gel's water-based nature means it's designed to be stable under normal storage conditions, but consistent exposure to extreme heat could potentially alter its texture over time.