This is a fresh juice product that requires refrigeration. After opening, keep the bottle tightly closed and stored in the refrigerator at all times. The cool temperature slows down natural fermentation and preserves the quality. For best freshness and flavour, consume the opened bottle within 5–7 days. Always check the product before use; if you notice any off-odours, significant colour change, or mould, do not consume it. Since the juice contains no artificial preservatives, its shelf life is limited. If you don’t plan to use it daily, consider freezing portions in ice cube trays for longer storage; thaw in the refrigerator before use. Proper storage ensures you get the most out of the product’s straightforward, turmeric-forward profile.