How should I store an opened bottle, and how long does it stay good?

As a cold-pressed juice with no added preservatives, once opened, it's best to treat it like any fresh, perishable food product. Always refrigerate the bottle after opening and keep it tightly sealed. For optimal quality and safety, consume it within 3 to 5 days. The natural sugars and acids can support microbial growth over time, so it's not advisable to keep an opened bottle for longer, even if it still smells fine. Always give the juice a gentle shake before pouring, as some natural separation of the berry puree may occur. If you notice any off odors, significant color change, or mold, do not consume it. For long-term storage of an unopened bottle, follow the 'best before' date on the packaging and keep it in a cool, dark place.