This mask is designed as an occasional intensive treatment rather than a daily product. A typical approach is to use it once a week, or up to twice weekly during periods when your skin feels particularly dry or stressed, such as in cold weather or after travel. For the most effective use, apply it to clean, dry skin. First, use your regular cleanser and pat your face dry. Then apply the intensive mask (step one) evenly, avoiding the immediate eye area unless the product is specifically formulated for eyelids—this one is. Leave it on for the recommended time (usually 10-20 minutes, check the packaging), then rinse thoroughly with lukewarm water. Gently pat your skin dry again before applying the provided hyaluronic cream (step two). This cream acts as a moisturizing seal; you can follow it with your regular night cream if your skin needs extra richness. It's best used in the evening, as some richer treatments can feel heavy under makeup. If you use active treatments like retinoids or strong acids, consider using this mask on a separate night to avoid potential irritation from combining too many actives.