This shampoo is designed for a deeper cleanse and is especially useful when you notice your scalp becoming oily quickly or when product buildup makes your hair feel heavy. It is typically not intended for daily use but rather as a periodic clarifying step in your routine. You might use it once or twice a week, or whenever you feel your scalp needs a more thorough refresh. Apply it primarily to the scalp and roots, massaging gently to allow the birch tar to work on cleansing the area, then rinse thoroughly through the lengths. Because tar can have a purifying effect, your hair might feel different than after a regular moisturizing shampoo. If your ends tend to be dry, you may find it beneficial to follow with a conditioner, applying it mainly from the mid-lengths to the ends to add softness without weighing down the freshly cleansed roots. Always observe how your scalp responds and adjust frequency based on your personal comfort and hair’s needs.