How should I incorporate this shampoo into my routine — do I need a conditioner, and how often can I use it?

This shampoo is designed for frequent use — daily if that is your routine — because it does not strip the protective lipid layer. Apply to wet scalp, massage gently with fingertips (not nails) for 30–60 seconds to let the surfactants emulsify sebum and the prebiotic contact the skin, then rinse thoroughly. The lengths need less direct shampoo; the runoff is usually enough.

Always follow with a conditioner or mask on mid-lengths and ends. The shampoo's hydrolysed keratin and coconut oil give some slip, but a leave-on conditioner deposits more lipids and cationic ingredients that seal the cuticle, reduce combing friction, and protect against heat. If your hair is fine, choose a lightweight conditioner and apply only below ear level.

Frequency guide: oily scalp + fine hair — daily or every other day; normal scalp + medium hair — every 2–3 days; dry scalp + thick or curly hair — 1–2 times a week. If you feel buildup (hair looks dull, scalp itchy despite washing), do a clarifying wash once every 10–14 days. Store the bottle upright, cap closed, away from direct heat; the 200 ml size typically lasts 1–3 months depending on hair length and wash frequency.