How should I apply this cream for the best results on cracked heels?

For optimal results, this cream-balsam should be applied to clean, dry heels and soles. The product is designed to work best when used as part of an evening routine. Massage the cream thoroughly into the skin, focusing on areas that feel hard, flaky, or prone to splitting. Because this is a thick, rich formula, it benefits from time to penetrate the skin. Wearing cotton socks after application is highly recommended. This helps keep the product in place, prevents it from transferring to bedding, and creates a mild occlusive effect that improves softening by morning. This method is particularly effective for people whose heels tend to become dense and uncomfortable rather than simply dehydrated. Avoid applying to irritated, broken, or freshly damaged skin, and discontinue use if you experience redness or stinging.