How should I apply this balm to my heels for the best effect, especially if the skin is very dry and hard?

For best results on dry, hardened heels, start by washing and gently drying your feet. Take a small amount of the balm—about the size of a pea—and warm it between your fingers. Apply it directly to the affected heel area and massage thoroughly in a circular motion for a minute or two, applying firm but comfortable pressure. The massaging action helps the product penetrate the skin's surface layers better than just a surface smear. Because the balm has a texture designed to stay in place, applying it in the evening and then wearing a pair of clean, breathable cotton socks overnight is highly effective. This technique traps moisture, prevents the product from transferring onto bedding, and allows it to work on softening the skin for an extended period. For daytime use, apply a thinner layer and allow a few minutes for it to absorb before putting on socks and shoes to avoid slipping. Consistency is key; regular use as part of your foot care routine, especially after bathing when skin is more permeable, yields better long-term results for managing dryness.