How should I apply this balm, and how long should I leave it on?

After shampooing, gently squeeze excess water from your hair so the balm can absorb properly rather than sliding off. Take an amount appropriate for your hair length — a small dollop for short or fine hair, a more generous portion for longer or thicker hair — and work it through the mid-lengths and ends first. If your hair is thick or coarse, you can distribute it more broadly, including closer to the roots.

The balm contains conditioning agents alongside Baikal blue clay and botanical flower waters, so it is designed to soften the hair fibre and make detangling easier without leaving a heavy residue. Leave it on for a couple of minutes, then rinse thoroughly with lukewarm water. Avoid very hot water, as it can strip moisture from the hair and reduce the conditioning effect.

If your roots tend to feel flat, concentrating the product on the lengths and ends — rather than massaging it into the scalp — helps keep the root area light while still conditioning the parts of the hair that need it most. You can use this balm every wash, alternating with a deeper mask on days when hair feels particularly dry.