Before applying, make sure the skin around the nose is clean and dry. Wash your hands, then take a small amount of ointment on a fingertip. A little goes a long way because the beeswax makes the texture dense. Gently dab or spread it over the outer nostrils and the skin above the upper lip if that area is also dry or rough. Avoid pressing it inside the nostrils; the product is meant for the outer nose and surrounding skin only. If the skin is very sore, use light tapping motions instead of rubbing.
There is no fixed frequency in the product information. In practice, you can reapply when the skin feels dry or after you have wiped your nose again. Many people find a thick balm like this useful before going out into cold or windy weather and again before bed, because the beeswax helps it stay in place overnight. If you use it at night, apply just a thin layer so it does not feel heavy.
Keep the tube closed after use and store it in a cool, dry place. If the product gets into the eyes or mouth, rinse with water. For older children, apply it for them or supervise the first uses so they do not put any inside the nose. Stop using it if redness, itching or other irritation appears, and consult a pharmacist or doctor if that happens.